Thank you so much for your support!

Engaging Millennials

Book Launch:


Book Launch Details

Hi Friends! Thank you so much for supporting this launch

Your friendship & support of the launch of Engaging Millennials means so much to me!

This moment in my life has been in the works for several years, I just didn’t realise it until recently – and I’m so excited it’s here!

Whether you choose to participate in the launch or not I sincerely value what you do to develop better leaders in our community.

On June 29th, we launch the book, Engaging Millennials and I would love to see you participate in any way to spread this content.

Important Update: Your audience/network will be offered some additional bonuses after purchasing the book. All of which are more valuable than I was initially planning. 

Marketing Materials

(How You Can Help!)

June 29th is the day we are sharing this book to the masses & we would greatly appreciate your support in these ways:

  1. The BIGGEST ask we would appreciate is if you could send an email to your connections about the book! We have the sample email templates below

  2. Introduce me to media connections from Straits Time, Channel NewsAsia, Vasantham, HR Magazines or HR Bloggers in your contact list

  3. Secondly when it comes to emailing your list, we will also be putting on a special webinar after the launch to dive into the book and there is an email template for that as well

  4. Buy the book - OR - Share the link to order the book via social media by using the images provided below >> Click Here

  5. I would really love it if you would to take a selfie holding the book and posting to social media and tagging me as well @vivekiyyani

  6. Also it would be really helpful if you could email us an honest Amazon Review for Engaging Millennials. You can write about what you are hoping to get out of it or other benefits you’re excited to attain. Once the book is OUT, then we can help you submit the review on the book page.
  7. If you could post the book launch page on your social media outlets that would help incredibly. There are some sample posts & images for you to copy & paste below

  8. Invite me to come on your podcast or do a Facebook/Instagram/LinkedIn LIVE to talk about Engaging Millennials and the key components to recruit, reward and retain Millennials in your organisation

Sample Marketing Materials

Here are some ways you can help to promote the book to your network

Option #1 Email to send to your list: (Send around 11:00 am on June 29th 2021)

Subject Lines:

  • A game-changing leadership book, now available
  • Are you staying relevant as a Leader?

Hi [first name],

Many executives often lament about how today's millennials employees change jobs as if they were changing clothes.

It's easy to see why - searching for new hires is a tiresome process, and when you take into account the time and effort spent training them, it's one frustrating headache.

But I believe things would be much easier if executives put themselves in the shoes of their employees and ask - "What do you really want?"

And even if you did, chances are you won't get a straight answer

Like they say..."It's complicated"

You see, today's workforce is very different from the earlier generations.

It's hard for leaders to decode what this generation wants

The success of your business in this post-pandemic economy hinges on the success of Engaging Millennials in the workplace … but they must be developed, mentored, and managed properly in order to grow and fully realise that success.

Millennials will account for more than 75% of the workplace by 2025, and as Generation Z starts to enter the workforce, the scales are tipping towards a new sensibility of work, work-life balance, and career development. 

And that's why I’m thrilled to be a part of the unveiling of this monumental book

I’d like to introduce you (officially) to Engaging Millennials

This new book is here to help you understand the Millennial mindset, learn methodologies to communicate effectively with this generation, and leverage their strengths for peak performance.

My friend, Vivek Iyyani has just released this book to the world.

And he is offering some unbelievable bonuses for those who purchase the book today!

This book is for Boomers, Gen Xers and Millennials – no matter who’s in charge; read it with your team.

I can’t recommend this book enough and encourage you to get this today as it will compliment every other good thing you’re doing to engage your team.

To order your copy & claim the bonuses click here:

<< Add Image>>

<< Add Link >>


Option #2 Email to send to your list: (Send around 11:00 am on 

June 29th 2021)

Subject Lines:

  • Are you staying relevant as a Leader?
  • A game-changing leadership book, now available

Hi [First Name],

As Millennials join the workforce at a fast and steady rate, companies are struggling with tension and dissonance between Millennials and their Gen Xer and Boomer colleagues. And with Boomers planning to work longer than previous generations. companies can’t just wait for management to age out to fix the problem. Finding productive ways across the generation gap is essential, and organisations that do this well will have a strategic advantage over those that don’t.

  • who are sick of just getting by
  • who want to actually make a bigger impact in their community
  • who just need that edge to level up their cash to accomplish their goals…

So I’m introducing you to Engaging Millennials 

The resource to help you bring out the BEST in your team of young, energetic & creative individuals

Order your copy TODAY & claim the additional FREE resources – click here:

<< Add Link >>


Option #3: Sample Facebook/LinkedIn/Instagram Posts you can send out on June 29th 2021

#Post 1

If you're a leader or a manager, this book is definitely for you! 📖

I’d like to introduce you (officially) to Engaging Millennials

This new book is here to help you understand the Millennial mindset, learn methodologies to communicate effectively with this generation, and leverage their strengths for peak performance.

My friend, @VivekIyyani has just released this book to the world.

And he is offering some unbelievable bonuses for those who purchase the book today!

This book is for Boomers, Gen Xers and Millennials – no matter who’s in charge; read it with your team.

I can’t recommend this book enough and encourage you to get this today as it will compliment every other good thing you’re doing to engage your team.

What's covered in the book?

  • How to manage a generation of employees who shows up with their own agenda and expect to be rewarded despite their performance or experience
  • How to train new employees who don't believe in doing the grunt work, paying their dues, waiting their turn or working on Thursdays
  • How to retain employees who jump ship before they become profitable to your team, leaving you to start the process all over again 
  • And a lot more...!

If you want to create an organisation that people never want to leave, grab a copy of this book today!

#EngagingMillennials #bookpromo #Vivekiyyani #leadershipbook #managementbook #employees #leadership #management #workplace #workculture #companyculture #bookreview #bookquotes #bookquote #booklessons #organizationtips #managementtips #leadershiptips #leadershiptraining #employeesatisfaction


Option #4: Sample Facebook/LinkedIn/Instagram Posts you can send out on

June 29th 2021:

#Post 2

Grab your copy!

Struggling to understand the new, young employees in your team?

Recruiting the millennial generation requires finesse. But it doesn't end there. The hard work also comes in retaining them. Millennials aren't known for loyalty to employers, they are willing to leave for greener pastures and are costing businesses untold amounts in lost productivity in the process. 

Gallup pegs the turnover cost to the economy at $30.5 billion annually. If your business doesn't want to add to that figure, it is important to understand the ways to keep millennial workers happy, whether they are in the office or working from home.

The first step... is to grab a copy of this book - Engaging Millennials - today!

Save ANY of these sample Facebook/Twitter/LinkedIn/Instagram Images

(right-click, choose save as)

▼ Facebook Images ▼ SAVE any image you like the most to share on Facebook

▼ Instagram Images ▼ SAVE any image you like the most to share on Instagram

▼ LinkedIn Images ▼ SAVE any image you like the most to share on LinkedIn

Thank you for your support

Please fill out this form below ASAP so that we can personalise and improve your experience during our launch.

If you are viewing this page via MOBILE, - the google form can be accessed via this link:

Here’s what people are saying about the book

"Vivek Iyyani puts forward a compelling approach through which organisations can create an enabling environment where Millenials can grow, perform and thrive. His 7-F formula make total sense in today's world"

Manish Bundhun CHRO, Rogers Group

Inter-generational myopia, has plagued societies and organisation for long. Understanding Millennials, you face a wall and this books provides you new lenses, to view them and get a sharper picture. It is a book ‘of' the millennials, ‘for' the millennials and ‘by' the millennials, held out to help others. Vivek makes you take a valuable peek into their minds!

KV Rao Resident Director, ASEAN, TATA Sons Private Limited

As a leader of Millennials and a Millennial myself, I've heard it all about our generation: We're lazy, entitled, afraid of feedback—you name it. These stereotypes come from a fundamental misunderstanding of who Millennials are and what we need in order to thrive. I really appreciate Vivek's book because it helps fight back at these damaging stereotypes and prepares leaders for the kinds of environments they will need to create in order for their Millennial team members to shine.

Kristen Hadeed

It's well analysed and written. A great book to understand the Millennials better, especially for the earlier generations.

Rajsheikran K Senior HR Development Specialist

Indeed an insightful guide for leaders who wish to unravel the hidden potentials of Millennials under their charge. If you wish to optimise the talent and motivation of the Millennials already within your rank (or those you plan to headhunt), look no further. This is the guide for you.

Alfian Manager

“Generation gap is often the most over-used term when conflicts arise at the workplace. This book attempts to add context and data points that helps people like me ( Baby Boomers and Gen X) who are digital immigrants basically to understand what motivates and drives digital natives like the Millennials ( aka Gen Y) and Gen Z - an insightful read to help managers effectively embrace differences, leverage every generations’ strengths and create impact”

Shiv Kumar Thinker & Technology Professional

“The book really highlighted the issues if millennials are not managed well and it would be at high cost to the organisations. It takes two hands to clap. As the book brought awareness the older generation, it will be great when we also have the millennials do take the effort to bridge the gap as well”

Don Yap Human Resources Veteran

" A powerful tool for managers and leaders alike to understand how to engage and get the best out of their millennial workforce to supercharge and bulletproof their organisation." -

Zishan Amir Managing Director

Vivek's endeavour, via this book, to enhance workplace efficiency and effectiveness through unhindered collaboration with different generations, is progressive and highly commendable. I am impressed by the content depth, thorough research & analysis and exciting subject matter correlations being made with the field of Psychology. The parallels drawn with Psychology helps decode the whys and wherefores of a gamut of the Millennials' being. Manager tools and various mental models being introduced further down in the book seem to be full of promise in engaging the Millennial human capital to its best potential and in the best interests of both the organisation and the employees."

Sangeetha Venkataraman HR Consultant, CareerSketchHR

This book is key to understand the Millennials outlook at the workplace, the concepts are well supported by good research references and theories that make it easy to understand the Millennials perspective in the diverse organisation with the multi-generation workforce.

Ramani Amar Human Resources Director

Here is a much needed book that fills a niche, helping to unveil the mysteries around attracting, recruiting and retaining the Asian Millennial in a fast changing world. Vivek has put his wealth of knowledge gathered from working closely with multigenerational age groups towards creating this book. His recommendations are supported by insights grounded in real-word experience.

Dr Parveen Learning Specialist, Surge Consulting

"This book is for all leaders who want to engage the multi-generational workforce and celebrate diversity by understanding how to empathise with every generation. A great guide to understand how Millennials function and leverage their strengths for the greater good of the organisation."

TR Sakthivel Thevar CEO

"Vivek has covered many aspects of understanding millennial employees, which business leaders of today need to know. The book will help them in bridging for intergenerational communications at workplaces. Vivek also has touched upon socio-economic angles, which will help leaders understand the mindset of millennials outside office hours. A useful reference for anyone who works with millennials."

Nazhath Faheema Social Harmony Activist & Advocate of Youth Civic Engagement

“Well researched, informative, and packed with helpful insights to understand and engage Millennials.”

Kenny Toh Client Director, Bridge Partnership

It is an interesting read and I found it enlightening. Everyone seems to be focussing too much on understanding and handling millennials and not putting much effort in encouraging more collaboration amongst the different generations. We must always remember that all every generation has great experiences that they have gone through and the more we understand and share with each other, the stronger we will emerge.

Lily Chan Human Capital Veteran

“Engaging Millennials gives an in-depth insight of Millennials today. It is an eye opener as it shares the people’s views and opinions pertaining to issues of Millennials not just at work but also everyday life. In this global pandemic world, Engaging Millennials sheds light on how Millennials can be the strategic differentiator for all types of organisations”

DK Erna Training Officer

There are a lot of books on generations but hardly any that takes into consideration the Asian culture and dynamic. ‘Engaging Millennials’ is a clear, convincing and compelling read for all Organisational leaders. Vivek packs this book with well thought out insights on the Millennial’s mindset, strengths, challenges and motivations. An excellent read.

Kesavan Sathyamoorthy Group CEO

Vivek puts into context the ways Millennials differ from previous generations and shares practical steps companies and leaders can take to boost productivity

His writing style is easy to follow without talking down to the reader. He brings a fresh, contrarian eye to some of the usual data points. A good book to understanding a conversation between cross-generational teams.

Kalpana Ramalingam Media Executive Producer

“Engaging Millennials is a must read book for anyone who are managing millennials in the workplace. It is indeed very timely especially post COVID as the millennials will form the bulk of the talent pool who will steer companies to fully recover from this pandemic. It has detailed the challenges faced in managing millennials and offer great insights in how to retain and motivate millennials to effectively contribute to their companies success.”

MK Liew HR Consultant

"This is a must-read for anyone who is aspiring to or continuing to thrive in the Big Wide World filled with cross-generational mindsets and vibes. Engaging Millennials is the second sequence after Empowering Millennials and is the "New Love Language" to master building authentic and trustworthy connections for better engagement that will deliver results. In a world filled with algorithms, hashtags and remixes, Engaging Millennials takes a deeper dive into cultural nuances, borderless expectations and a culmination of global challenges that unite leaders across the world"

Asha Menon Chief HR Consultant, AM Talent Partners

Vivek has written a book with brilliant insights and deep research. I would highly recommend it to all leaders leading multigenerational teams!’

Ritu Mehrish Author, Leader's Block

"Interesting perspectives and ideas backed up by real-world experiences and thorough analysis! A timely book that fills a known gap for solid reference material on specific hues of Millennials in Asia. Essential reading for anyone seeking to engage or interact with Millennials (and soon, Centennials!) in any capacity.”

Ravi Sreedharan Executive Director


Now it’s time to introduce your Bonuses!

What else is there in the course that you haven’t explained in your modules above? Even if it’s a regular part of your course, if you haven’t mentioned it at all on your sales page yet, then it’s time to introduce it in this section as a Bonus. If you’re not sure what to put here, then check out our article on 6 great ways that you can increase the perceived value of your online course


Find out where you stand in terms of organisational culture that appeals to Millennials 

Empowering Millennials
PDF Copy

Gift your Millennial employees with the PDF copy of my first book to manage #adulting properly

Personalised Report

Get a personalised report based on your score with specific action items you can implement immediately

Behind-the-Scenes Webinar

Interact with the Author and ask your burning questions from working with a top traditional publishing house like Penguin Random House to the process of

writing a book

Millennial Lingo Dictionary

De-code all the new words you hear amongst the young generation with this dictionary

Join the Community

Be a part of the community of HR Leaders, Line Managers, Agency Directors & Business Owners who have a common goal: Engaging Millennials at work

About The Author,
Vivek Iyyani

Vivek Iyyani is a global professional speaker and thought leader at Millennial Minds. He empowers Organisations to understand the Millennial Mindset so that they can reduce attrition and increase loyalty amongst the young generation employees. He coaches leaders to understand the key challenges, competencies and communication styles of the millennial generation better so that the entire organisation can work productively in intergenerational teams. He has been featured as a generational expert on Channel NewsAsia, Straits Times, Vasantham and many other television, radio and magazine interviews. His clients include many of the biggest brands in the world, ranging from financial service organisations to global retailers to pioneering technology companies like Schroders, the Brunei Civil Service Institute and NuSkin Enterprise to name a few. Over the years, Vivek has given keynotes on ‘Engaging Millennials in the workforce’ to governments, large organisations, institutes of higher learning and associations to develop a millennial-friendly culture & workforce. 

Frequently Asked Questions

What is this book about?

Engaging Millennials is all about reimagining the workplace based on the inventions of today as opposed to the rituals of yesterday. As the young generation enters the workforce, empowered by technology, they are no longer coming into the workforce with the mindset of staying in one job for a lifetime. Today, they can choose to be a gig worker, self employed, an entrepreneur or all of the above because they know how to earn a living with technology. 

This book shares with leaders of teams and organisations on the key fundamentals that they need to put in place in order to build a strong employer brand to attract and retain the best talents in the market. 

How do I know what generation I am from?

Baby Boomers - 1946 - 1964

Gen Xers - 1965 - 1979

Millennials - 1980 -1995

Gen Z - 1996 - 2010

Why did you write this book?

Today's workplaces are badly broken.  With 85% of employees disengaged, 23% feeling burned out, and 37% believing that their job makes no useful contribution to society, the way we do work is orthodox in many different ways 

Based on my conversations with Millennials, I realised the severity of the issue and thought to myself, "There has to be a better way!" 

That set me on the journey to find out which companies are highly desired by my peers and which ones are not - and to investigate why. This book is my labour of love over the past four years and it showcases an alternative pathway to become a progressive organisation that challenges the norms and makes the workplace a better one. 

Who is this book written for?

This book is written for Leaders in organisations at every level - whether you are a HR Manager, a business owner of an SME, a director of an agency, or a line manager with a team of Millennials under you, this book has been written for leaders who work with Millennials on a regular basis

Where can I buy the book?

You can check out the links above - or head over to your local bookstore to find the book. Alternatively, if you want a signed copy from me, you can write to me at Postage charges will apply on top of the book.

How can I access all of my bonuses?

All you have to do, is purchase the book, and write in your name, email address, and order number so that the emails come into your inbox. If it is not in your inbox, it is in your spam folder/promotions tab/junk folder. 

Can I get the book delivered to my home?

Yes! You can - click this >> link << on this page

Who is your publisher?

Penguin Random House SEA was launched in October 2018 to bring local writing from the South East Asian region to a wider audience, breaking barriers of language and geographies.

We are a subsidiary of the well-established and well-respected global publishing house, Penguin Random House. As one of the world’s premier English-language publishers, we publish across a whole range of genres and are home to some of today’s most revered names in fiction and non-fiction, poetry and prose.

We are publishing and discovering new and established, local and international voices in English for adults and children primarily for Singapore, Malaysia, Thailand, the Philippines, Indonesia, Vietnam, Brunei, Cambodia, Laos and Myanmar.