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In his new book, Engaging Millennials, Millennial Specialist Vivek Iyyani pulls back the curtain to reveal the research and rationale behind the Millennials' mindset. He unveils the hidden desires of this generation and how leaders leverage this to inspire long term loyalty & productivity - as well as what triggers them to quit cold turkey. Full of actionable strategies and proven methods to diminish employee turnover & skyrocket engagement & retention. Engaging Millennials shares the insider's insights into how great leaders can develop extraordinary companies that their people never want to leave
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In Conversation with Deputy CEO & Group Director,
Human Capital Development, NCSS,
Dr. Fermin on Engaging Millennials
Here’s what people are saying about the book
This book is key to understand the Millennials outlook at the workplace, the concepts are well supported by good research references and theories that make it easy to understand the Millennials perspective in the diverse organisation with the multi-generation workforce.
Inter-generational myopia, has plagued societies and organisation for long. Understanding Millennials, you face a wall and this books provides you new lenses, to view them and get a sharper picture. It is a book ‘of' the millennials, ‘for' the millennials and ‘by' the millennials, held out to help others. Vivek makes you take a valuable peek into their minds!
“Generation gap is often the most over-used term when conflicts arise at the workplace. This book attempts to add context and data points that helps people like me ( Baby Boomers and Gen X) who are digital immigrants basically to understand what motivates and drives digital natives like the Millennials ( aka Gen Y) and Gen Z - an insightful read to help managers effectively embrace differences, leverage every generations’ strengths and create impact”
There are a lot of books on generations but hardly any that takes into consideration the Asian culture and dynamic. ‘Engaging Millennials’ is a clear, convincing and compelling read for all Organisational leaders. Vivek packs this book with well thought out insights on the Millennial’s mindset, strengths, challenges and motivations. An excellent read.
As a leader of Millennials and a Millennial myself, I've heard it all about our generation: We're lazy, entitled, afraid of feedback—you name it. These stereotypes come from a fundamental misunderstanding of who Millennials are and what we need in order to thrive. I really appreciate Vivek's book because it helps fight back at these damaging stereotypes and prepares leaders for the kinds of environments they will need to create in order for their Millennial team members to shine.
Vivek puts into context the ways Millennials differ from previous generations and shares practical steps companies and leaders can take to boost productivity
His writing style is easy to follow without talking down to the reader. He brings a fresh, contrarian eye to some of the usual data points. A good book to understanding a conversation between cross-generational teams.
" A powerful tool for managers and leaders alike to understand how to engage and get the best out of their millennial workforce to supercharge and bulletproof their organisation." -
"This book is for all leaders who want to engage the multi-generational workforce and celebrate diversity by understanding how to empathise with every generation. A great guide to understand how Millennials function and leverage their strengths for the greater good of the organisation."
It's well analysed and written. A great book to understand the Millennials better, especially for the earlier generations.
"Interesting perspectives and ideas backed up by real-world experiences and thorough analysis! A timely book that fills a known gap for solid reference material on specific hues of Millennials in Asia. Essential reading for anyone seeking to engage or interact with Millennials (and soon, Centennials!) in any capacity.”
Benefits of Buying this Book
Understand the Millennial Mindset
Empathise with the Millennial generation by learning why they turned out very different from the earlier generations
Communicate in their lingo
Find out how to establish rapport with this generation and their preferences when it comes to communicating with one another
Learn what motivates this generation to work harder and stay longer in your organisation
Leverage their Strengths & Capabilities
Unleash their superpowers by empowering them to be creative and innovative in their approach to new-world problems and processes.
Wait! There's more ..!
On top of the book, you get all of these amazing bonuses once when you register with us
An action plan guide to apply the concepts elaborated in the book
Empowering Millennials PDF Copy
Gift your Millennials with the PDF copy of my first book to overcome their
Find out where you stand in terms of organisational culture that appeals to Millennials
Millennial Lingo Dictionary
De-code all the new words you hear amongst your Millennials with this dictionary
Get a personalised report based on your score with specific action items you can implement immediately
Join the Tribe
Be a part of the community of HR Leaders, Line Managers & Business Owners who have a common goal: Engaging Millennials at work
Order your copies here
THE 7 FUNDAMENTALS TO ENGAGING MILLENNIALS
How to Build an Employer Brand that Appeals to the Largest Generation in the Workforce
Fundamental 1: Fulfilment
Millennials love to know the WHY. How are your employees' knowledge and skills are applied in a meaningful way? What is the direct impact they make to the world around them? Do you know your purpose? How are you connecting the dots for employees and your team members to find their purpose?
Fundamental 2: Futuristic
As we move into Industry 4.0, it becomes an inevitable fact that we will need to leverage on technology to stay relevant in the industry. Technology becomes an enabler for speed that will eliminate unnecessary processes that are time consuming. How are you applying technology within your teams to optimise productivity?
Fundamental 3: Friendships
The world post COVID-19 has become lonelier as we work from home. People miss the things in-between, the chit chat, the grapevine, the banter that happens before meetings or during lunch. Question is, how are you developing the friendships with your team in a virtual world with limited social interactions?
Fundamental 4: Frequent Feedback
The Annual Performance Appraisal is good enough as a formality, but you need to have more informal check-ins with your employees and team members to re-affirm that they are on the right track. However, are you doing it in a way that is empowering, or damaging the productivity of the team?
Fundamental 5: Forward Framework
Millennials showed a concern with opportunities for lateral and vertical career growth and professional development opportunities. How are you investing in your team to ensure they are growing as an individual? Have you done up a career road map with them? What opportunities lie in store for them?
Fundamental 6: Freedom
COVID-19 accelerated work-from-home and employees are happier working from home while visiting the office for a few days a week. Their desire to balance work related with non work related commitments such as family, leisure activities, or volunteering is met with flexible working arrangements
Fundamental 7: Fun
How "exciting". "cool" or "hip" is your workplace? Do you have a culture that is instagram-worthy that will make candidates swoon, or is it still the same old bunch of cubicles with a clock-in clock-out system? In a world full of options, what is your organisation doing to stand out amongst the recruiting competitors to pull in the best talents?
About The Author,
Vivek Iyyani is a global professional speaker and thought leader at Millennial Minds. He empowers Organisations to understand the Millennial Mindset so that they can reduce attrition and increase loyalty amongst the young generation employees.
He coaches leaders to understand the key challenges, competencies and communication styles of the millennial generation better so that the entire organisation can work productively in intergenerational teams.
He has been featured as a generational expert on Channel NewsAsia, Straits Times, Vasantham and many other television, radio and magazine interviews. His clients include many of the biggest brands in the world, ranging from financial service organisations to global retailers to pioneering technology companies like Schroders, the Brunei Civil Service Institute and NuSkin Enterprise to name a few.
Over the years, Vivek has given keynotes on ‘Engaging Millennials in the workforce’ to governments, large organisations, institutes of higher learning and associations to develop a millennial-friendly culture & workforce.
Frequently Asked Questions
Engaging Millennials is all about reimagining the workplace based on the inventions of today as opposed to the rituals of yesterday. As the young generation enters the workforce, empowered by technology, they are no longer coming into the workforce with the mindset of staying in one job for a lifetime. Today, they can choose to be a gig worker, self employed, an entrepreneur or all of the above because they know how to earn a living with technology.
This book shares with leaders of teams and organisations on the key fundamentals that they need to put in place in order to build a strong employer brand to attract and retain the best talents in the market.
Baby Boomers - 1946 - 1964
Gen Xers - 1965 - 1979
Millennials - 1980 -1995
Gen Z - 1996 - 2010
Today's workplaces are badly broken. With 85% of employees disengaged, 23% feeling burned out, and 37% believing that their job makes no useful contribution to society, the way we do work is orthodox in many different ways
Based on my conversations with Millennials, I realised the severity of the issue and thought to myself, "There has to be a better way!"
That set me on the journey to find out which companies are highly desired by my peers and which ones are not - and to investigate why. This book is my labour of love over the past four years and it showcases an alternative pathway to become a progressive organisation that challenges the norms and makes the workplace a better one.
This book is written for Leaders in organisations at every level - whether you are a HR Manager, a business owner of an SME, a director of an agency, or a line manager with a team of Millennials under you, this book has been written for leaders who work with Millennials on a regular basis
You can check out the links above - or head over to your local bookstore to find the book. Alternatively, if you want a signed copy from me, you can write to me at email@example.com. Postage charges will apply on top of the book.
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Penguin Random House SEA was launched in October 2018 to bring local writing from the South East Asian region to a wider audience, breaking barriers of language and geographies.
We are a subsidiary of the well-established and well-respected global publishing house, Penguin Random House. As one of the world’s premier English-language publishers, we publish across a whole range of genres and are home to some of today’s most revered names in fiction and non-fiction, poetry and prose.
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