Marketing to Millennials

Learn everything you need to market to the young generation

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How can SMEs & Business leaders build brand awareness and influence with the young generation?

It’s not fair that the digital media has completely transformed the way we market, leaving SME business owners and founders completely unequipped to deal with the unique challenges in marketing to this generation

Marketing to Millennials will share with you how you can engage the younger generation through the digital media

Marketers today are facing a whole new set of challenges that never existed before social media.

Read this book to learn how to navigate the uncharted terrain of the new normal


Ditch the old and embrace the new ways of Marketing



Apply the marketing strategies
with your team


Grow as a business

in the new normal

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Vivek sir

VIVEK IYYANI is the Founder & Speaker at Millennial Minds, a marketing and leadership consultancy. He empowers leaders in organisations to understand the Millennial Mindset so that they can better engage with the young generation through recruitment, rewards, and marketing.

Vivek is an award-winning author who has written Empowering Millennials, Engaging Millennials, The Millennial Leader (Best Professional Title, by Singapore Book Publishers Association) and Marketing to Millennials. His latest 3 books are published by a top international publisher, Penguin Random House (SEA).

He brings with him over a decade of experience working with Millennials since 2007 from institutes of Higher Learning and High Schools. Vivek has worked with Government Bodies, Multi-National Companies, Associations and Non-profit organisations.

He has been featured on ASEAN regional media such as

  • Channel NewsAsia’s “FirstLook Asia” program
  • Channel NewsAsia’s “Slackers, Shockers, Suits & Superheroes”
  • Vasantham’s Neeyum Naanum program
  • Vasantham’s Kathaippoma program
  • National radio stations such as MONEY FM, Oli 96.8FM
  • CNBC's Make It

His articles have been published in various national media such as Straits Times, business and lifestyle magazines. He is certified as a NLP practitioner and in personality profiling certifications such as MBTI and TetraMap. In his free time, Vivek loves to travel, read books and explore adventure activities